Lime Crime is one of the rebel brands of the beauty industry. It was founded by Doe Deere, who prides herself on being a bit of a rebel herself. The company is best known for its high quality lipsticks that literally come in every shade of the rainbow, and then some.
Doe Deere founded Lime Crime with very high standards. She wanted to put out only the best and brightest lipsticks made from the finest ingredients available. She diligently polished her recipe for her lipsticks for years until she felt it was absolutely perfect and ready to release. While she expected Lime Crime to be a small brand, it was immediately scooped up by fans of bright color across the world.
Lime Crime is known for finding innovation in small places. They were the first ever company to show their shades on a real lip, rather than a swatch, and gave women the ability to better judge how their lipstick would look before making a purchase. We’ve all had that horrific moment when we think a shade will be absolutely perfect in the store, only to apply some at home and see it absolutely clashes with your look. It is small innovations like this that have left long-established makeup brands struggling to keep up with the new standards Lime Crime has set.
Doe recently sat down with Guest of a Guest where she gave advice on how to achieve your dreams. Her advice was simple, yet astute. She encouraged people everywhere to listen to the voice inside of them that is screaming for them to follow their true passions. For many of us, myself included, this can be a difficult thing to do. It often means setting out on a less-beaten path and trusting in yourself to succeed.
Doe also spoke about how Lime Crime came into existence. She was a business woman at an early age. Her first company sold temporary tattoos to her classmates when she was growing up in Russia.
Doe credits her success with Lime Crime solely to her courage to follow her own voice that really wanted to put out amazing makeup. Even though it was the era of nude makeup styles, she boldly entered the market with her tool chest of bright blues and deep mauves. Lime Crime will never float the mainstream and continues to thrive and innovate under the leadership of Doe Deere. https://www.linkedin.com/in/doedeere