AmEx’s Next Move: Get Millennials, Keep the Rich.

Future American Express CEO Stephen Squeri is looking forward to retrieving AmEx’s glory among the new generation, millennial as we like to call them and it’s already existent clients who have experienced swaying by banks, offering better perks and services such as the PayPal Holdings Inc.

AmEx has lost essential and loyal clients such as Chris Burch, who is the founder of Burch Creative Capital which deals with branding and contains portfolios of ED by Ellen DeGeneres, Cocoon 9 and Nihiwatu; just to name a few. In addition to this, Chris Burch made the Forbes list of the Wealthiest American in 2014.

He confessed that he has been using AmEx since 1979. The loss of such clients by AmEx was just one of the blows as Costco Wholesale Corp and JetBlue Airways Corp also left the roster that provided perks to AmEx clients in 2015.

Among the reasons that Chris Burch left AmEx was that the company was unable to save him tables at several high-end New York City restaurants and hotel upgrades ceased to exist. Once his employees suggested that he move to Sapphire Reserve Card, he did so immediately, and since then he has never looked back.

Chris Burch is an investor in numerous industries such as hospitality, technology, and real estate. Hop over to to read more of the diversity of his business investments.  He is famous for renovating Nihiwatu, a luxury resort on the Indonesian Island of Sumba and in the development of luxury homes in Nantucket, Palm Beach, Florida, and South Hampton.  Check for a related article.   Similarly, he is well-known for being the co-founder of Tory Burch, a luxury fashion brand.  More to read on

The current CEO of American Express, Mr. Kenneth Chennault, promises that AmEx is just going through a rough stretch and that someone is trying to plummet it down the drain. He encourages current and prospective clients that the company will rise again, bigger and better. Well, we cannot wait to see what AmEx has in store for us.  A note-worthy article here.

More of the billionaire’s view on business related matters here

How Chris Burch Has Made Himself The Fashion King

The Fashion Guru

Chris Burch has made a name for himself as one of the most prominent examples of a billionaire who made his wealth almost entirely through fashion. Since his college years, he has had an incredible passion for fashion and made this into a career he was able to successful launch. There aren’t many people out there who can claim similar status, but there are so many who want to continue. He’s managed to take that fortune and expand beyond his stomping grounds as well.

Making A Profit

Chris Burch has managed to make billions off the fashion industry because makes trendsetting such an important part of his life. There isn’t a single day where he isn’t thinking about the next biggest trend or trying to find out who’s going to create it. When you have an understanding of where things are headed, you understand how you need to approach. This is exactly how he’s planning to change the world around him. He understands the trends before him and he tries to do everything he can to help those around him succeed.  Additional article on

What He Sees Ahead

The success of his business isn’t enough for Chris Burch. He wants to create a world where technology and fashion are merged. This is where the trend of wearable tech is going to take us according to Burch. He envisions a world where our devices are regarded as statements with as much beauty as function. The trends are starting to show up, but it’s clear there’s so much more work to be done. Given his record of success, it’s pretty clear this is going the right direction. Wearable tech will eventually be thought of in a light no different than we think of any other fashion scene.  Read more of his shared insights on things in his area of focus, hit this.

His Success Record

Chris Burch has proven himself outside of the world of fashion. He’s also made it in the world of finance and has made a name for himself as a movie producer. With the works he has done, his ability to prosper aren’t in dispute. More to read on

Today’s up and coming entrepreneurs have so much to learn from him and so much to imitate. He’s left a legacy already but he isn’t finished. Billionaires like him set the trends that will define our future. It’s time they get the credit they deserve for their contributions to it all.  Related article on

Have a short trip to his famous resort hotel on

Christopher Burch’s Views On The Relationship Between Fashion And Technology

Over the years, industries dealing with fashion and technology have undergone tremendous changes. Despite these numerous changes, the two industries continue to influence each other significantly. Ideas from one of the fields have always crossed over to the other. In his article, Christopher Burch focused on this scenario by giving a glimpse of the existing relationship between the industries from the past, present and the future.  For more insight from him, check

In the 70s, technology allowed for the manufacture of the boom box. With two cassette decks, the music system became popular as it allowed people to listen to their favorite tunes from tapes or radio station. It also came with the ability to allow for people to record from the other tape. The music system quickly became fashionable and started appearing in movies and music videos. As technology improved, the Walkman was designed and became quite poplar globally. Later iPod was created. The public also switched fast with the technology industry, as the new devices were considered more fashionable. Anouk Wiperetch, a Dutch fashion designer, has taken the relationship between the two industries a notch higher by marrying the two industries through her self-painting dress and the drink-making dress.

The future of fashion and technology is still tied together. Although one cannot precisely predict what might pop up in the future, new tech wearable products such as the Airbag for Cyclists and Frontline Gloves for Firefighters are just the tip of the iceberg. Although the two innovations are not exactly fashionable, they might be widely adopted soon and play a crucial part in protecting their users from dangerous situations. Other futuristic fashion items include SegraSegra’s jackets, which are made from recycled inner bicycle tubes and Soledad Martin’s prototype shoes for charging cell phone as the user walks or runs.

More interesting articles to read here

At times, people are reluctant to accept new technologies. One of the technologies that faced similar problem was the Google Glass. Apart from computer geeks, other people considered wearing the product not fashionable due to the stigma that comes with wearing glasses. The fashion industry has come to the aid of this technology by integrating them. Diane Von Furstenberg incorporates the technology into her designs and instructs her models to wear them while on the catwalk. These efforts might make the Google Glass more acceptable to the general society.

About Christopher Burch

Christopher Burch is a New York investor. See one of his famous investment, check  The 53-year-old is Burch Creative Capital’s founder and chairman. Burch uses his company to invest in a wide range of industries. One of the key industries that he has invested in is the fashion industry. He co-founded the Tory Burch brand.

Burch is also a writer. He has written numerous articles, especially on fashion. They have been published on multiple platforms. Chris attended the Tilton School where he pursued his high school education. Burch holds an undergraduate degree from Ithaca College in New York.  More to read on

Take a quick trip to one of his famous investment on