Lori Senecal is the current Global Chief Executive Officer for Crispin Porter and Borgusky (CP+B) advertising agency, a member of MDC Partners network. In her newly acquired role, she is tasked with overseeing the agency’s global growth and expansion as well as managing the coordination of the company’s eight international offices and further development.

The McGill University graduate has a remarkable career record. Prior to being appointed to her current role in March 2015, Lori Senecal worked as the president and CEO of MDC Partner Network and served as the global executive chairman at KBS (Kirshenbaum Bond Senecal and Partners). Before joining KBS, she held the position of president for the flagship New York office of McCann Erickson for more than two years. She has also served as the Global Chief Innovation Officer for McCann World group for one and a half years. It is at McCann that Lori co-founded TAG ideation which is a marketing specialty unit for young adults.

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Lori Senecal Takes Global CEO Role at CP+B

Lori’s reputation has enjoyed greater reinforcement from her tremendous achievements and accomplishments throughout her career. Her management experience and expertise saw her as the best placed to propel CP+B into worldwide expansion, after the company won the global Infiniti account in October 2014. The firm intends to cover global markets such as China.

As the global leader of KBS, Lori Senecal grew the firm from 250 people to above 900 people worldwide. The firm grew into a global and creative company with innovative agency business unit that revolved around technology, content creation and start-up investments. The agency has grown into being recognized as one of the best workplaces in New York City by Craln. Under Lori’s leadership, the agency has for three consecutive years been among the Standout Agencies named by Advertising Age (Ad Age). Reference: http://www.mediapost.com/publications/author/2084/lori-senecal/list/

In 2014, Lori was named the woman to watch by Advertising Age, among only four agency executives. She was feted the AWNY Game Changer Awards with a Quantum Leap award in 2013 for leadership and innovation. She has been Jury Chair for the Isaac Awards for two years in honor of invention in the industry. She is the founder of the Isaac+ Award which honors inventions by students.

Over and above her personal career achievements, Lori also greatly supports her employees’ business endeavors. She incubates numerous employee projects and start-ups at KBS. She provides industry insight through conferences, business articles and interviews.

Find out more about Lori Senecal on AdAge.com

Malini Saba: A Success Story

When she was just a young girl at 19 years old, Malini Saba made her way to America with less than $300 in her pocket in hopes of a better life. She soon found exactly what she was looking for. She founded Saban, an extremely successful investment firm, as well as a nonprofit organization for women called Stree. Overall, Malini Saba is an extremely successful businesswoman and a very generous philanthropist.


Malini started her life in America by pursuing her education. She was able to attend free classes with her husband, who was a Stanford student. Through these lessons, she was able to learn about business, and she became fascinated with investing. She took it a step further and would travel around asking questions of successful investors and business people. She wanted to get all of the information that she could. Once she felt ready to get into the business, she tried to join several venture capital firms. They all denied her application. So, she picked herself up, dusted herself off, and created her own investment firm called Saban.


She soon turned her $300 into millions through very risky and adventurous investments. Today, Saban has investments in real estate, oil and gas, and technology in its portfolio. The plan is to start investing in commodities more heavily as well. Malini loves to invest where other investors are too afraid to go. This way she can take all of the profit from the investments without a whole lot of competition. This is what drove her to the Indian market several years ago, and she has never looked back.


While she was taking the business world by storm, Malini was also getting involved in the field of charity. She knew exactly what women in third world nations had to go through, so she started a nonprofit organization called Stree. This organization focused on getting women empowered and able to do what they want in life. It gave them access to healthcare and coaching for entrepreneurship. It also gave them access to the public policy of places like Africa, the Middle East, Asia, and Europe. Today, it is an extremely successful organization that stretches across the globe.


Malini Saba has had a worldwide impact in business and philanthropy, but that does not stop her from also being there for her family. She spends every moment that she can with her husband and child, and even with her busy schedule, she still finds time to pick her kid up from school every night. Check out her Web site here.