David McDonald credits OSI Group’s growth in China to local partners
David McDonald is president and COO of OSI Group, a food distribution company based in Aurora, Illinois. As a leader in global food distribution, OSI has been a pioneer in China, partnering with brands such as McDonalds and Starbucks.
OSI Group’s success on the global market is because of their local management and local personnel. While large, multinational corporations can bring years of experience and economies of scale in ways that smaller local companies cannot, it is still important to have people who are familiar with the culture and local talent pool. Local personnel are also important in dealing with government regulations. In the food business, it is also extremely important to have someone in place that understands the local consumer’s tastes and wants. As McDonald told Food & Drink International Magazine, “We have a global operation which means we have scale in size but we have local management teams that are very sensitive and very understanding of the local cultures and tastes. It’s the power of global scale and efficiency along with local solutions.”
OSI Group operates in 17 countries with over 50 different facilities. The company provides value-added protein items, sandwiches and pizzas to foodservice and retail brands. OSI has over 20 years of experience in the Chinese market, and has the economy in China has grown, so has OSI’s operations in the country. OSI is one of the largest poultry producers in the country, and provides products to a variety of international brands in China, including McDonald’s, Yum Brands, Papa John’s, Subway, Burger King, Saizeriya, and Starbucks. In regards to the Chinese market, McDonald said, “t continues to be the largest growing consumer market in the world and so it has the power of population, but that population is growing more affluent, as well. We have some great customers in China who are experiencing tremendous growth and we want to keep up with them.”
David McDonald has worked for OSI Group since 1987 after graduating from Iowa State University with a degree in Animal Science. He has previously served as the chairman of the North American Meat Institute and currently is a member of its Board of Directors.