Guilherme Paulus : The Man Behind South America’s Tourist Economy

Co-founder of CVC Brasil Guilherme Paulus is one of the most revered and respected businessmen in the tourism industry, recently Guilherme Paulus was named Entrepreneur of the Year for his incredible success in making his tourism company the largest in South America. Guilherme Paulus and co-founder Vicente Cerchiari began the company in 1972 when they were barely in their twenties.

With an annual revenue of $5.2 Billion, CVC Brasil quickly became one of the most valued companies, this gave Guilherme Paulus the opportunity to sell a portion of his company in 2009 to Carlyle Group. Guilherme’s plan moving forward in Brasil is to establish at least one hundred stores every year across the continent’s lesser populated areas. This strategy used by Guilherme is being used to attract people into less saturated markets which include a more available area for tourist to explore without the overwhelming amounts of people. Guilherme was the newest member of Forbes billionaire list.

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The hotel expert, even with all these projects still manages to find time to give back to the people of South America, his values of social accountability are so strong that he funds many charitable ventures including educating young people in the area that have a passion to work in the tourism industry. In addition, Guilherme also contributes much of his wealth into providing impoverished areas of the country with medical educational classes & psychological counseling sessions as well as school supplies.

Internationally revered is one of the many distinguished recognition he’s received throughout his business life, so much so that the French government in 2012 recognized Guilherme for his major contributions to French tourism. The Brazilian government awarded Guilherme as well for his ability to create jobs and a good image for Brasil, so much so that they named him the personality of the year. There is no doubt that Guilherme has and will continue to make a name for himself for countless years to come.

Search more about Guilherme Paulus: https://videos.band.uol.com.br/16115137/sonia-racy-entrevista-guilherme-paulus-%E2%80%93-parte-2.html