Kenneth Goodgame: The Master of the Ultimate Executive Game

Kenneth Goodgame is a highly influential leader of True Value Company. He has been serving as the Senior Vice President and CMO for True Value Company since 2013. In his influential leadership at True Value Company, he specializes in producing million and billion dollar OEM excellence with smart business strategy, streamlined financial oversight, and innovative marketing. He has proven to be a great asset to his organization. And the successful result, thus far, of the True Value Company has become noticeable to the consumable market over the last few years since Goodgame became the senior vice president and CMO.

In his site,, he stated that his focus is in delivering a balance of employee engagement and corporate alignment. He also aims to deliver a balance in quality assurance systems and key performance indicators that would enable better performance and profitability. And with his years of expertise, he has a veteran’s eye in navigating shifts in the market and the ability in avoiding costly mistakes.

As the Chief Merchandising Officer and Senior Vice President, Goodgame has the following demands:
• To managed full P&L which amounts to over $320 million in active inventory and $2.2B in global purchasing. He is to lead multiple cross functional groups to produce and implement a 5-year comprehensive corporate strategic plan.
• To hire a proficient management team to for POG/JDA management, heat mapping, pricing, and category rules to drive merchandising SKU investment and inventory at the co-op and store level.
• To initiated annual “pay for play” vendor that would support a program in advertising investment.
• To launched a program of 250 SKU EDLP to all retailers
• To create a program called the “New at True Value” 4 SKU end cap which is supported by more 2800 stores.

His Previous Accolades

From 2010 to 2013, Kenneth Goodgame served as the GMM for Ace Hardware. From 2008 to 2010, he was the President of Techntronic Industries North America. Also, from 2002 to 2007, he served different roles for Newell Rubbermaid. He was the senior vice president of marketing, sales, and channel for their Irwin PTA & Shur-Line Painting Products from 2006 to 2007. His talented efforts help led the business to grow to $490 million in 18 months. From 2004 to 2006, he was the president and general manager for the Bernzomatic line in which his talented efforts led to the organization to a 94% growth, approximately $150 million. And from 2002 to 2004, he was the general manager and president for Rubbermaid Cleaning. Other than that, he has earned a bachelors degree from the University of Tennessee in Marketing.