LORI SENECAL, THE WOMAN TO WATCH
Lori Senecal is the current Global Chief Executive Officer for Crispin Porter and Borgusky (CP+B) advertising agency, a member of MDC Partners network. In her newly acquired role, she is tasked with overseeing the agency’s global growth and expansion as well as managing the coordination of the company’s eight international offices and further development.
The McGill University graduate has a remarkable career record. Prior to being appointed to her current role in March 2015, Lori Senecal worked as the president and CEO of MDC Partner Network and served as the global executive chairman at KBS (Kirshenbaum Bond Senecal and Partners). Before joining KBS, she held the position of president for the flagship New York office of McCann Erickson for more than two years. She has also served as the Global Chief Innovation Officer for McCann World group for one and a half years. It is at McCann that Lori co-founded TAG ideation which is a marketing specialty unit for young adults.
Lori’s reputation has enjoyed greater reinforcement from her tremendous achievements and accomplishments throughout her career. Her management experience and expertise saw her as the best placed to propel CP+B into worldwide expansion, after the company won the global Infiniti account in October 2014. The firm intends to cover global markets such as China.
As the global leader of KBS, Lori Senecal grew the firm from 250 people to above 900 people worldwide. The firm grew into a global and creative company with innovative agency business unit that revolved around technology, content creation and start-up investments. The agency has grown into being recognized as one of the best workplaces in New York City by Craln. Under Lori’s leadership, the agency has for three consecutive years been among the Standout Agencies named by Advertising Age (Ad Age). Reference: http://www.mediapost.com/publications/author/2084/lori-senecal/list/
In 2014, Lori was named the woman to watch by Advertising Age, among only four agency executives. She was feted the AWNY Game Changer Awards with a Quantum Leap award in 2013 for leadership and innovation. She has been Jury Chair for the Isaac Awards for two years in honor of invention in the industry. She is the founder of the Isaac+ Award which honors inventions by students.
Over and above her personal career achievements, Lori also greatly supports her employees’ business endeavors. She incubates numerous employee projects and start-ups at KBS. She provides industry insight through conferences, business articles and interviews.
Find out more about Lori Senecal on AdAge.com