Whitney Wolfe:The Power of The Woman
Whitney Wolfe is an American entrepreneur, and founder of the dating app Bumble. Born in Salt Lake City Utah, the 28-year-old has become one of the newest faces in technology innovation. She was recently honored in Forbes annual “30 under 30” list, as a result of the success of her latest venture with Bumble. Herd finished college at Southern Methodist University, where her business skills started to flourish. While still in school, Herd started a business selling bamboo tote bags as a result of the effects of the famous BP oil spill. Her company Bumble, is headquartered in Austin, Texas and has two main outlets, Bumble BFF and Bumble Bizz. Bumble BFF is a platform that allows users to find friends, such as workout partners, partygoers, and friendly acquaintances. Bumble Bizz on the other hand, is used for networking with professionals in specific fields such as technology and media, giving users the opportunity to communicate with individuals that may share the same career paths as each other and more
Whitney Wolfe Herd has found a way to attract the attention of the majors, as just recently she turned down a $450 million buyout from Match Group, the monopoly that owns dating platforms such as PlentyofFish and Match.com. Wolfe’s company has consistently grew since it started in 2014, with it now being the fourth most popular dating app. According to Forbes, Bumble is expected to exceed $100 million in sales by the end of 2017, and that figure is projected to increase in 2018. One very interesting concept about Bumble is its emphasis on women, allowing them to make the first move. Unlike other dating apps, Bumble’s strategy is an effective way to account for women’s safety while using the app. Wolfe recently married her longtime boyfriend Michael Herd in Positano, Italy in September 2017. When speaking of innovators, it is hard not to mention a woman like Whitney Wolfe Herd.